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Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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AMD
AMD
30 products
Antec
Antec
5 products
Asus
Asus
20 products
Cooler Master
Cooler Master
64 products
Corsair
Corsair
17 products
Cougar
Cougar
15 products
DeepCool
DeepCool
94 products
DT3
DT3
36 products
Edifier
Edifier
41 products
Gainward
Gainward
0 product
Galax
Galax
26 products
Gigabyte
Gigabyte
41 products
Intel
Intel
48 products
Kingston
Kingston
43 products
Logitech
Logitech
74 products
Manli
Manli
12 products
MSI
MSI
46 products
NHS
NHS
22 products
NZXT
NZXT
2 products
Patriot
Patriot
20 products
PCYes
PCYes
38 products
PNY
PNY
12 products
Redragon
Redragon
76 products
Seagate
Seagate
23 products

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